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We have long known the important relationship between proper diet and skin health. Vitamins, minerals, amino acids, proteins and antioxidants culled from nutritious, wholesome foods have a direct bearing on the health and appearance of the skin. Research into bioavailability has shown that there could be a long waiting line for the skin to receive important vitamins and nutrients, even when supplemented with vitamin pills. IV therapy has been used since the 1970s to deliver vitamins directly into the bloodstream as a way to bypass the digestion system and its subsequent gatekeepers. Today, IV therapy is a $2 billion business, estimated to reach $10.98 billion by 2027. Here, we will look at IV Therapy, its benefits and its application in the skin care market.